Haha is this a joke? I found this on PointRoll’s website today apparently they added it recently from what i have heard… I find this highly amusing as the fact that Eyeblaster have been building HD Full Screen adverts for nearly over a year now… checkout my post on “April 14, 2008” I even find funnier that Eyeblaster ran the release campaign of the film “The Curious Case of Benjamin Button” about two months ago… “Posted on January 20, 2009” I think PointRoll are dreamin..
*Let me make this clear – I am not saying Eyeblaster are but “PointRoll” aren’t the first by a long shot.
What I can’t get my head around is the fact that their demo doesn’t even go fullscreen? nor is the video quality even HD it’s not even high resolution… check out the demo below for yourself;
http://media.pointroll.com/PointRoll/Media/Panels/PointRollLev/600958/oprah_r01.html
Eyeblaster’s version – Full HD/100% Full Screen / With advanced skinning;
http://eyeblaster.org/projects/benjaminbutton/demo2.php?lang=en&num=2
Some love from PointRoll: EB was standard video in very high resolution and passing it off as HD video?
My response
Eyeblaster uses industry standard High Definition video codec’s & compression techniques to give the user the best possible experience. Our HD delivery system does a number of detections in real-time to determine these settings it checks the users current bandwidth, resolution and software settings for compatibility then outputs the best possible HD video asset depending on those factors – we also have a totally unique Full Screen display with dynamic skinning (supported on any resolution upto full 1080p and higher) allowing a more impactful experience for the user. This enables us to deliver the best HD web experience possible.
So there you have it.
